RLR Signs Bowden

10/22/2001
By Liz Mullen


RLR Associates signed former Auburn coach and current ABC Sports college football analyst Terry Bowden for representation in broadcasting, as his multiyear deal with the network is set to expire next year.

Terry Bowden"His ABC deal is coming for a renegotiation, and we think that Terry's family name is certainly the biggest name in college football," said Gary Rosen, RLR vice president who will manage Bowden's career: "We think that Terry has the potential to become the biggest name in television when people think of college football."

Terry's father, long time Florida State coach Bobby Bowden,  is one of the winningestcoaches of all time, and his brother, Tommy, coaches at Clemson.

Rosen said ABC and its sister company, ESPN,  have been great about using Bowden in a variety of ways, and Bowden is interested in doing more in his new deal. 

Bowden was formerly represented by IMG sports broadcast agent Sandy Montag. 

Liz Mullen can be reached at lmullen@amcity.com.

The above is an excerpt from an article which originally appeared in the Sports Business Journal on October 22nd, 2001.

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