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02/25/2002 RLR Associates, has signed NFL defensive player of the year Michael Strahan to an exclusive marketing representation deal. RLR is in talks with a cellular phone company about a regional deal for the New York Giants defensive end, said RLR agent Greg Friedlander. The company also is talking to memorabilia companies about a special deal to commemorate Strahan breaking the single-season sack record with 22 ½ last year. Strahan hired RLR after receiving 36 voice-mail messages the day after he was named defensive player of the year, Friedlander said. RLR agents had worked with Strahan before on personal appearances. RLR focuses mainly on sports broadcasters and broadcast deals and plans to limit the numbver of marketing clients it takes on, Friedlander said. Maury
Gostfrand will be Strahan's primary agent at RLR. His
contract work continues to be handled by Anthony Agnone of
Eastern Athletic Services. |
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