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'America Most Wanted' Entering Radio Realm
'America
Most Wanted' entering radio realm: Fox's
"America's Most Wanted," as it dedicates a special
episode Friday night to the manhunt for terrorists at the
request of President Bush, has also led series distributor
Twentieth Television to enter an exclusive arrangement with
TotalMedia Communications to bring the show to radio
stations nationally. Under the agreement, TotalMedia
Communications will have exclusive rights to develop and
distribute "AMW" programming to local radio
stations in the U.S. and Canada.
"The national reach of radio, coupled with its immense local impact, will only enhance 'AMW's' mission to help provide law enforcement with leads to bring criminals to justice and find missing persons," Bob Cook, president and chief operating officer of Twentieth Television, said in a statement. "'AMW Radio' will take full advantage of radio's immediacy and its ability to move people into action," added Frank Murphy, president of TotalMedia Communications. "The radio program will also have access to 'AMW's' outstanding investigative resources." The "AMW Radio" programming will be produced on a daily basis, focusing on topical and breaking news stories. A Web element may also be included, linking radio station Web sites to the 'AMW' national Web site. The "AMW Radio" national and local Web sites will also include photos of suspects, details on cases as well as links to local law enforcement sites. "AMW Radio" will be produced in cooperation with RLR Associates. RLR's Vice President Gary Rosen, who developed the concept of radio application for the brand concluded, "Radio is a natural extension for the 'AMW' brand." "AMW Radio" is expected to be in distribution in early 2002. Source: Electronic
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