FOR IMMEDIATE RELEASE
RLR Expands Sports Representation Offering to Include Active Athletes
New Sports Media Consulting Division Caters to Athletes Looking to Build Media Presence
NEW YORK, February 9, 2011 – Today, RLR Associates, Ltd., the New York-based sports broadcasting, literary and entertainment agency announced the launch of its Sports Media Consulting division, which will expand RLR’s sports broadcasting business to include working with active athletes. Andrew Fine, former Director of Marketing and Broadcasting, will lead the new division which will cater to active professional athletes who are looking to build their media brand and develop broadcasting skills.
The focus of the division will be to help active athletes gain exposure and broadcasting experience through television, radio, and digital appearances. The division will also aid athletes in building their personal brand through a variety of social media outlets. “The media opportunities available to professional athletes today can be overwhelming,” said Robert L. Rosen, President of RLR. “Relying on our 40+ years of experience, we can help athletes navigate those opportunities, build a media brand, and prepare for a post-playing career in broadcasting all at the same time.” Rosen continued, “The number of media opportunities for professional athletes grows exponentially every year; consulting with athletes is something we strongly believe will help provide them with numerous off the field opportunities both while they are playing and in retirement.”
As a part of the new venture,
RLR’s already existing divisions of sports broadcasting representation, literary representation, and vertigrated entertainment development will all be used to complement the new division.
For more information, please visit the RLR website: www.rlrassociates.net or contact Andrew Fine at 212-541-8641.
About RLR Associates
RLR Associates Ltd. is a sports, literary, and vertigrated entertainment representation agency. RLR manages Emmy award-winning talk and live sports commentators as well as television directors, producers and production companies for MLB, NBA, NASCAR, NFL, NHL and action sports. RLR Vertigrated Entertainment develops and represents unscripted series for traditional television, web based and mobile content. RLR’s literary division has represented best-selling authors of fiction and non-fiction for 35 years and serves more than 50 clients.
Contact:
Andrew Fine
Managing Director, Sports Media Consulting
RLR Associates, Ltd.
Phone: 212.541.8641
Email: afine@rlrassociates.net
Twitter: @rlrassociates
Facebook: www.facebook.com/pages/RLR-Sports-Media/179978372037499
Website: www.rlrassociates.net
